21 Aug

How Are Brands Using Twitter?

Each day, brands are actively discussed just about everywhere online; some listen but many don’t pay attention. Many still miss crucial opportunities by treating Twitter as exclusively a broadcast platform, expecting to influence customers with little to no community building efforts. Limiting Twitter solely to a one-way platform ignores the importance of broader engagement with customers.

Used effectively, Twitter can bring brands closer to their audience, generate traffic to their site, find new customers, increase brand awareness, along with developing advocates and much more. To understand the Twitter landscape Brandwatch have selected 253 top brands that best represented the market, covering a broad segment of popular brands in the UK, USA and elsewhere. The results are extremely valuable for businesses looking to adapt and compare with the leading competition in the wider market. Without further ado, let’s explore the report…

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