The purpose of brand identity design is to graphically represent your company’s character. A brand identity is not complete without a brand name and logo. Once created, these are integrated into every aspect of the company, from business cards and stationary to media advertising and signage.
The effects of designing brand identity are as important as providing a quality product or service to your customers. When you create a logo, it works closely with your brand name to convey superior quality and increase brand recall among your customers while evolving with your company. Use this logo throughout every aspect of your company and you create predictable consistency that customers expect from you.