Did you know that 75 percent of Internet users never scroll beyond the first page of search results? That means that if your business website doesn’t appear on the first page of search results, 75 percent of people making Internet searches are never going to find you. SEO (search engine optimization) is no longer an option—in fact, it’s possibly the most important thing that you’ll spend marketing dollars this year. Companies who are serious about increasing sales in 2013 are investing heavily in SEO for business, improving their search rankings and being found on the web.
Search engine optimization can get confusing, and is often used (incorrectly) as a catch-all term for inbound marketing. That’s because SEO for business is confusing—it’s a highly detailed and precise process—but you don’t need to be an expert to wisely select an SEO team and start helping your company rank higher. Here are some FAQs that we hope will help you understand how you can put SEO to work for your business.