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29 Aug

Why Your Company Needs SEO for Business

Did you know that 75 percent of Internet users never scroll beyond the first page of search results? That means that if your business website doesn’t appear on the first page of search results, 75 percent of people making Internet searches are never going to find you. SEO (search engine optimization) is no longer an option—in fact, it’s possibly the most important thing that you’ll spend marketing dollars this year. Companies who are serious about increasing sales in 2013 are investing heavily in SEO for business, improving their search rankings and being found on the web.

Search engine optimization can get confusing, and is often used (incorrectly) as a catch-all term for inbound marketing. That’s because SEO for business is confusing—it’s a highly detailed and precise process—but you don’t need to be an expert to wisely select an SEO team and start helping your company rank higher. Here are some FAQs that we hope will help you understand how you can put SEO to work for your business.

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28 Aug

The Importance of a Brand Identity Design

The purpose of brand identity design is to graphically represent your company’s character. A brand identity is not complete without a brand name and logo. Once created, these are integrated into every aspect of the company, from business cards and stationary to media advertising and signage.

The effects of designing brand identity are as important as providing a quality product or service to your customers. When you create a logo, it works closely with your brand name to convey superior quality and increase brand recall among your customers while evolving with your company. Use this logo throughout every aspect of your company and you create predictable consistency that customers expect from you.

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21 Aug

How Are Brands Using Twitter?

Each day, brands are actively discussed just about everywhere online; some listen but many don’t pay attention. Many still miss crucial opportunities by treating Twitter as exclusively a broadcast platform, expecting to influence customers with little to no community building efforts. Limiting Twitter solely to a one-way platform ignores the importance of broader engagement with customers.

Used effectively, Twitter can bring brands closer to their audience, generate traffic to their site, find new customers, increase brand awareness, along with developing advocates and much more. To understand the Twitter landscape Brandwatch have selected 253 top brands that best represented the market, covering a broad segment of popular brands in the UK, USA and elsewhere. The results are extremely valuable for businesses looking to adapt and compare with the leading competition in the wider market. Without further ado, let’s explore the report…

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13 Apr

Why is SEO important?

A prominent position in the crowded online market place is crucial to the survival of any online business, but many businesses overlook this vital aspect of online marketing.

Back in the early days of the Internet it was enough simply to have a website, that would allow you to sit back and wait for customers to come to you. Today this is unlikely to happen unless you occupy niche, but there are few niches available on today’s fast moving Internet landscape, try finding a domain for your business that hasn’t already been taken and you will see just how competitive it is.

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